Audio Advertising &Virtual Goods

Virtual Goods

Give your players the elven voice they always wanted, guild voice mail boxes and alliance text messaging – these are only a few of the creative things you can do with Vivox voice.

Vivox offers developers creative voice services to enhance the game experience. From voice fonts to voice mail and in to out-of-game messaging, these revenue generating services are effective and engaging.

Contact us to find out more.

 

Audio Advertising

They are all ears
Ever Wish that you could just whisper directly into the ear of your audience? Now you can. iAudio ads on the the Vivox Network are a new and effective medium for marketers to reach an elusive demographic while simultaneously extending the reach of their brand.

iAudio delivers a completely interactive message that cuts through the visual clutter of online worlds and reaches a target market in a state of relaxed awareness with instant access to respond.

A valuable, growing audience
While the overall videogame industry grew an impressive 18% in 2008, the Vivox network grew from 5million to 15 million users. We understand this demographic because we’re constantly connected to them. This provides our ad team with keen, unmatched consumer insights into this sought-after audience. The “spending power” of this demographic may surpise you.just look at the stats – 98% of teens play video games - 50% of the Gen Y group (18-32 year olds) play online video games while 65% use social networking sites. (Pew Research, 2008)

Here’s how it breaks down:

  • 81% male
  • Average age: 31
  • Household income: $84,700
  • 25 hours of online game play / week
  • 80% play with a real life friend

Vivox connects you with this valuable audience.

  • unmatched network of games and players – +11 million
  • dedicated channels
  • superior quality
  • intuitive response mechanisms via speech recognition
  • an active and engaged community that consistently engage with instant connections, group chat and live events

Audio Ad Benefits:

  • attract a coveted demographic
  • reach an engaged and influential audience of diverse users
  • integrate innovative and relevant messages with the user’s experience
  • maximize budget dollars with low cost programs
  • capture the undivided attention of prospects without the distraction of other offers
  • initiate direct connections and open dialogues

iAudio Packages

  • CPM campaigns
  • Targeted CPM campaign
  • Section sponsorship: exclusive category sponsorship for 1, 3 or 6 months.
  • Overall sponsorship

For more information on how to reach this valuable demographic and extend their game experience, contact Matt Doherty at mdoherty@vivox.com