There has been a major transformation in the social communication industry over the past few years. First we were introduced to social networking and then social commerce. People started coming together in online groups to communicate and exchange ideas, pictures and more and then this collaboration started appearing in commerce and beyond as user-generated content. It wasn’t long before the opinions of others became paramount in decision making online.
While consumers wholeheartedly embraced various devices with which to communicate (mobile phones, tablets, etc.), voice really remained as the preferred method of communication. And this is where Vivox came in and redefined the industry with VoiceEverywhere. We merged voice with online social networks and made social communication possible both online and offline – wherever interaction is possible – so people can talk to each other from within, outside, and across all online communities and connected experiences.
We certainly aren’t the only ones responding to the need for voice, but we do believe we are far ahead of the curve. We’ve been integrating voice into the user experience for years and brands like PS3, Second Life and T-Mobile come to us to help them create seamless, natural and engaging voice experiences for their users. We make communication natural in the online world. For example, you can message your Facebook friends, but what if you need their attention or response immediately? With our cross-platform technology (and Bobsled), you can just as easily call them. Sony PlayStation users may be able to talk with friends around the world with free Skype-to-Skype voice calling, but they are restricted to a single application. We make voice possible everywhere.
This has always been our vision – a world where communications is deeply integrated into all consumer experiences – no matter where they occur or how. Since we know that voice is how people ultimately want to communicate, we are solving the problem by providing flexible communication options that fit the user’s experience – to us this means providing text chat, video, and audio as communication options. When these communication vehicles are merged, people no longer need multiple applications, logins, and devices and they are no longer restricted in the way they communicate.
Speaking of, have you tried Bobsled yet?